All About Business SMS Services


Setting up a business sms service involves a lot of issues. It entails the acquisition of a short code, creation and development of the back end application that will power the service and creating a plan for sales and marketing that will sell the SMS messaging.


The short code is a five or six digit number that customers use to sign up for the text messaging campaign. The back end application is a program that is web based and is the one that sends the message. The success of the business sms will depend on the combination of technology and marketing strategies.


The most critical part of setting up a business sms service is the acquisition of the short code. This can be obtained in various ways. One of them involves going to the website on short code administration and clicking on the "obtain a code" tab. The next steps involve a series of instructions which should be followed to the latter. The whole process can take six to twelve weeks to complete.


The next step in building the business sms service involves setting up an SMS gateway. This is an application that provides an interface between the short code and the carriers of mobile phones. This can be done by the person setting up the sms business if they have the relevant programming skills. If not, someone can be hired for the work.


Determination of the target market and creation of a plan that is comprehensive are other activities to be undertaken. The plan should be geared towards reaching the businesses that will form the customer base. The best type businesses that utilize business sms service most are those that have business-to-consumer orientation.


The company should then start doing selling on a face-to-face basis. This will get businesses to sign up for the business sms service. The customers are the end users of the service. They are the group that actually receives the text messages.


Various tips can be used with the establishment of a business sms service. Those who find the whole process of establishing the business to be a bit intimidating can go into other options including being an affiliate or a reseller. This is done with an existing company that deals with SMS marketing. This allows the person to use the short code and software of the existing company.


This will eliminate the steps involved in obtaining a short code and the establishment of the back end applications. Immediate selling of the SMS messaging can be done if this option is taken.
Those who have set up a business sms service should have a demonstration on what is involved in SMS messaging for the potential clients. Clients highly appreciate the fact that they are enlightened on how the service works before they can make further decision on the acquisition of the service. This helps the clients to know what they can do with the service.


The most daunting part of establishing a business sms service is the acquisition of the short code. This process is lengthy and is not as smooth as planned. Therefore, those who want to establish a business sms company should be patient and should schedule for extra time for the acquisition of the short code.