Facts on Mobile Phone Marketing


The use of mobile phone marketing involves the use of wireless devices mostly cell phones to reach the intended market. Companies need to integrate this strategy into their overall marketing techniques. The information shared should act as reinforcement for the unique selling proposition and what the company will offer to its customers. There are certain effective strategies that can be used to make this a success.


Tips for a successful mobile phone marketing campaign
The first should be a definition of what the company or individual intends to accomplish through the marketing campaign. There could be various objectives to be achieved including: enhancing awareness of a certain brand of products, collecting information from customers, engaging consumers the processes of the business etc.


The second step for successful mobile phone marketing is to get connected with a service provider of mobile applications. There are various places to check for such companies including: marketing firms that provide mobile techniques services, mobile marketing agencies among others. The company chosen should be a member of the local mobile marketing association because such a company will abide by the rules of conduct which is very important.
A decision should be made on the kind of marketing tactics that will augur well with the messages going to be sent. If interactivity are a priority then sweepstakes, trivia and polls will be most appropriate. Consumers will also be attracted to win opportunities and free ring tones because they get free stuff. If the intention is educate the customers, online invitations and alerts would be apt.


The messages sent in mobile phone marketing should be consistent with the marketing activities of a firm or business establishment. The same materials and details should be used in all the promotional aspects of the firm including same colors, graphics, taglines, fonts etc on every piece that is used for promotion. This creates awareness of the brand.


It’s important for a company to abide with the relevant privacy practices when collecting information from their customers.


The mobile phone marketing messages should be tailored in such a way that they encourage customer loyalty. If sweepstakes, trivia and polls are used, they should be designed in such a way that its fun for customers to undertake. The graphic messages that are used should be eye catching and captivating. Offering Freebies is the best marketing tactic.


It’s important for a firm to be updated on the latest trends in the market, the practices and rules involved. Customers would be turned off by marketing techniques that are outdated.


In summary, the most important pointers for a company that wants to engage in mobile phone marketing to consider include the following: they should know how their customers use mobile phones. If the consumer base of a company is young people, this group mostly uses mobile phones for chatting on various social networks such as facebook and twitter. The messages should be tailored with such consideration.


Another tip is that the messages to be communicated should be short enough for a small screen but packed with all the needed details to be considered complete. They should be easily accessible on the run. Finally, a company should have a mechanism of being able to figure out the success of their mobile phone marketing campaign.